More from Ten In Ten

Little Difference: Planting Trees One Card at a Time

4 mins

Sophie Stevens, 30, and Pete Oswald,32, are co-founders of the environmental paper stationery business Little Difference, 1 tree is planted for every single product sold. So far they have planted 45,000 trees towards permanent reforestation in Madagascar.

Why did you decide to start up Little Difference? 

We wanted to produce something we were proud of and we really wanted to give something back to the environment and create a beautiful product which people would both want to buy and receive from a friend.  We also needed a business which we could fit around and complement our nomadic outdoor lifestyle. These are our 3 mission statements we created right at the start..

David de Rothschild: ‘The Situation Will Get Worse Before It Gets Better’

6 mins

David de Rothschild is an environmental campaigner, founder of the Sculpting the Future Foundation, and, most recently, of the lifestyle brand The Lost Explorer. In 2010 he led the Plastiki Expedition – sailing a yacht made entirely of waste plastic through the Great Pacific Garbage Patch, a huge area of the ocean contaminated by plastics. Josh Sims chats with him

Why do you focus your energies on environmental issues in particular?

For me they’re basically the foundation of everything. No other issues are more important. There are many other problems of course – acute ones like fires and refugees, the kind that happen somewhere everyday. But the degradation of nature is a chronic problem. It affects all of us. I think that also makes it harder to grasp.

Ecotourism Campaigner Cat Capon: ‘Responsible Travel is a Fantastic Conservation Tool’

6 mins
ecotourism, gorilla, cat capon, travel, adventure

Cat Capon, 32, is on a mission to get people to care more about the planet ­– by getting up close and personal with wildlife and indigenous populations on adventure holidays. By seeking out unique experiences she’s convinced we will forge a deeper relationship with different cultures and have a better understanding of what we need to do preserve a billion years of natural history. Mike Peake talks to her

GGWCup’s Majken Gilmartin: Playing Ball is an Amazing Motivator to Save The World

7 mins

Majken Gilmartin is the co-founder of The Global Goals World Cup (GGWCup) a women only football tournament that involves teams scoring goals to save the world by supporting one of the UN’s 17 sustainable development goals. The GGWCup – which advocates female empowerment – has travelled the world and comes to Dubai this Friday, Jan 19th, where a host of teams will battle it out to save their chosen goal. We speak to Majken to find out what we can expect and what drives her to save the world with football

The Global Goals World Cup (GGWCup) which aims to  eradicate world issues including poverty, hunger, inequality and climate change via an open women’s football tournament is taking place on January 19th, 2018 at Dubai’s Sustainable City.

Mr. Tom: ‘Minimal Impact is Cooler than Riding Roughshod Over People’s Cultures’

5 mins

Tom Morgan, 38, is the founder of The Adventurists, the go-to company if you want to enrol on a crazy race – think sailing the Indian Ocean in a dugout made from a mango tree or a taking a rickshaw across the Himalayas. But as well as the madness – while they fight to ‘make the world less boring’ – there is money to be made for charity. Since forming in 2005 Tom and his clients have donated almost £8 million to rainforest-saving pioneers Cool Earth and other worthy causes. Mike Peake meets him

Col. Alfred Worden on Apollo 15, The Moon Landing and UAE Space Programme

6 mins

Colonel Alfred Worden served as command module pilot for Apollo 15 – the fourth manned mission to the moon – from July 26 to August 7, 1971. Nick Ames talks with him for The Ethicalist

Apollo 15 was the ninth manned mission in the United States’ Apollo program and the fourth to land on the moon. It was also the first mission on which the Lunar Roving Vehicle was used. Command Module Pilot – now Colonel – Alfred Worden orbited the Moon to study the lunar surface and environment


Diana Verde Nieto: ‘Luxury is Aspirational. If Change Can Be Brought In, the Rest Will follow’

5 mins

Diana Verde Nieto is the co-founder of Positive Luxury, the company behind the Butterfly Mark – awarded to luxury lifestyle brands in recognition of their commitment to a positive impact on people and the planet. Nieto was trained at Al Gore’s Alliance of Climate Change, before launching a sustainability communications consultancy. Positive Luxury was a silver winner at this year’s International Corporate Social Responsibility Excellence Awards. Josh Sims speaks with her

Shannon Switzer Swanson: ‘Surfer friends have almost died because the ocean is so polluted’

5 mins
ocean pollution, plastic, fish, aquarium

Keen surfer and photojournalist Shannon Switzer Swanson, 33, focused her lens at ocean pollution after friends became ill – and two almost died. She was named a National Geographic Adventurer of the year after investigating the aquarium fish industry. A PhD student at Stanford University, Swanson wants to use her camera skills to save our oceans and the fish in them. Mike Peake speaks to her

Kashka: ‘Millennials are giving the establishment a kick up the backside’

6 mins

Kashka which translates into ‘friend of the earth’ in West African dialect and ‘luxury’ in Arabic is a high end jewellery brand founded by Naqiyah Sultan. With an eye for melding humanity with luxury, she created collections perfect for those who love jewellery and the planet. Mike Peake speaks with her

Saudi-raised Naqiyah Sultan’s parents spent many years in North Africa but the family is very much Indian; throw an English education into the mix and it’s little wonder that the 32-year-old founder of jewellery brand Kashka is as global-minded as they come. What sets Naqiyah apart from some other ethical jewellers is that she currently specialises in silver – a relatively low-cost metal that is sometimes forgotten in the quest to ‘do the right thing’. Her determination to make a difference, however, couldn’t be stronger…